Date: Thursday, August 14, 2008
Time: 2:00 PM EDT
Duration: 60 minutes

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The online world is a virtual social network. The most popular Web sites are not static environments but instead places where people can collaborate, network and share information. In today’s B2B, B2C, and B2E environments, you have to know how to proactively extend your brand online.

For many marketers, however, community-building is a daunting challenge. How do you determine your social strategy? What does it take to create an online community? What elements are necessary to encourage participation? How can you prove that your community investment is a tangible business value?

This Webcast will help you understand the power of social computing and how to measure its value. During this hour-long session, we’ll look at how to maximize blogs, discussion forums, groups, social streams, media galleries, and more to interact with customers and prospects and more importantly, to promote customer engagement about your product or service. We’ll also learn best practices on how to move prospects along the sales continuum using online communities and which business analytics tools help you define your online community ROI.

Online communities create conversations about your brand. Isn’t it time you participated in those topic-driven discussions?

Moderator:

Ellis Booker, Editor, BtoB Magazine and Media Business

Speakers:

Maggie Fox, CEO, Social Media Group
Rob Howard, CEO, Telligent
Jeff Sandquist, Technical Evangelist, Microsoft

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Read the complete post at http://dev.communityserver.com/blogs/announcements/archive/2008/08/12/btob-webcast-the-b2b-marketer-s-guide-to-building-online-communities.aspx